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Eventually, Lucozade was rebranded and repositioned as a beverage for active persons, with athletes becoming the primary target market. This market report provides in-depth analysis and insight supported by a range of data. United Kingdom, 333 West Wacker Drive You may want to combine this pricing strategy with another. d. Industrial-organizational. "The $8.7 billion tea market continues to grow at a slow rate driven by smaller RTD brands and trendy kombucha. 1600MM X 3200MM | 1600MM X 1600MM | 1200MM X 2400MM | 1200MM X 1200MM, 1000MM X 1000MM | 800MM X 1600MM | 600MM X 1200MM | 600MM X 900MM | 600MM X 600MM | 300MM X 600MM, 300MM X 600MM | 300MM X 450MM | 250MM X 400MM, Carrara Marble Look Porcelain Floor Tile is the perfect choice for those looking to add a touch of classic Italian, Extremely White Tiles For Your Interior Space..! E. A mission statement should focus on sales or profits. Mintels proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues. Germany, London: +44 (0)207 606 6000 Demands are human wants that are backed up by buying power, true or false? This pricing strategy takes into account many different variables. So, start by calculating your COGS. Therefore the analysis will help A premium pricing strategy is exactly what it sounds like. If you dont have a pricing strategy youre in trouble. However, if you provide a quick, repeatable service, this pricing model can attract clients who would rather avoid committing to a large project-based fee. If people in your target market are attracted to sales and discounts, this pricing strategy may be a good bet. Geographic pricing is when businesses price products or services differently depending on where theyre sold. Trusted by 2+ million users, 1000+ happy students everyday, You are reading a previewUpload your documents to download or Become a Desklib member to get accesss. Kotler and Armstrong (2010, p.76) defined marketing mix as the set of, controllable tactical marketing tools product, price, place, and promotion that the firm. It usually doesnt work very well for more complex products or services, such as software or consulting services. WebStrategy Agency: Ogilvy & Mather Author: Gerard Smith Lucozade: A Case History SYNOPSIS This paper describes how advertising was used to reposition a famous brand. Which of the following is an example of a product? NB. WebThe beverage, Lucozade, was originally marketed as a nutrient rich beverage that was easily tolerated by a fragile or distressed digestive system. (Alcoholic husband/Drug abuser) 2) The counseling theory that you, - Consider and identify a valid area for research to support the strategic development of a business area. Tokyo: +81 (0)3 6228 6595. Both the brands provide core and actual benefits and have, developed different brand personalities. Or perhaps youd like to use project-based pricing and bundle pricing together. There are so many pricing models to choose from, too which one is best for your business? For example, Shopifys pricing is very similar to its competitors pricing, but the platform provides many more features for the same price. WATTEAUCO.TRIALBALANCEJUNE30,2017\begin{array}{c} Start a business and design the life you want all in one place. Skimming pricing is when businesses charge the highest price they can for a new product and then gradually lower the price over time as the product becomes less popular. For instance, rural locations typically have a slower economy and lower average wages than big cities do. WebIn relation to pricing, Lucozade uses economy pricing, while Red Bull employs premium pricing strategy. Face Impex is one of the Face group of companies that begin in 2006. The drive, which launched in June, aims to reposition the drink away from younger consumers and towards daily strivers. For example, the watch brand, Whenever you offer two or more products for a single price, youre using a bundle pricing model. Acme Innovations Pty Ltd has modified the production processes of its widgets and gadgets in order to tap into the developing Eastern European market. A company's marketing environment includes various ________ that are made up of groups that have an actual or potential interest in, or impact on, an organisation's ability to achieve its objectives. Which environment are you studying? At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Suite 1100 Mintel Group Limited Sydney: +61 2 8315 2110 \text{Cash}&&\text{\$\hspace{10pt}2,870}\\ Its also known as prestige or luxury pricing. blends to produce the response it wants in the target market. Dynamic-pricing organizations think less about volume and more about value. Over time once the company is established in the market the company will gradually raise the price to make a healthy profit. Most importantly, they need to shift their mind-set. For example, although it may only take a copywriter one week to write a sales page for a client, the sales page could make the client hundreds of thousands of dollars. 2023 | A2Z Pte.Ltd. Welcome , we offer all our clients an individual approach and professional service WebSuccessfully adopting this strategy would have a company gaining a competitive advantage, as the customer would then view the product as unique or superior. WebLucozade 500ml Price Comparison 1.70 0.34 per 100ml 2 FOR 2.70 1.75 0.35 per 100ml The prices shown are available online and may not reflect in store. A classic bundle pricing strategy example is when fast-food chains like McDonald's offer meal deals. WebLucozade Sport use their pricing to strategically position themselves above their competitors, retailing at 1.45 in Tesco, which is slightly higher than their main Another psychological pricing tactic is called price anchoring. 33% of sports and energy drink users are more likely than non-users (26%) to find the advertising for energy drinks off-putting. A society's basic values, perceptions, preferences and behaviours are all part of its ________ environment. For Hyundai Corporation, customers who care primarily about the price of a car and its operating economy make up one ________. Promotion Both the brands belong to energy drinks sector, that particularly claims to give an energy or stimulant boost to enhance physical performance, and/or support mental alertness (Mintel, 2017). A pricing strategy is a method used to identify the optimum price for a product or service. Heres how it works: First, you would determine the total cost of producing and selling your product or service also known as the cost of goods sold (COGS). Finally, in relation to, promotion, both the brands use social media, electronic media, and traditional outdoor, advertising tools as well as sponsoring celebrity sports personalities and various types of, promotion). Once youve determined the COGS, you would apply a fixed percentage to make a profit. The effects A radio station that carries news, features and editorial opinions about your area is best classified as which type of public? This strategy can help you to increase your average order value (AOV) by cross-selling and upselling complementary products. Specific marketing tools designed to build and enhance customer relationships include club marketing programs and frequency programs, true or false? According to the text, there has been a 6 per cent increase in the number of working women over the past two decades (from 52% in the 1990s to 58% today). Which type of market buys goods and services to produce public services or to transfer them to others who need them? Creative strategy is appropriate and meets the requirements of USA sport energy drink industry market. Digital technologies and platforms are disrupting B2B sales models and forcing players to fundamentally rethink their pricing strategies. You can use high-low pricing to maintain sales as consumer demand waxes and wanes. List the differences in handling various methods of payment. Most brands using this pricing strategy will set a price thats far higher than the COGS. WebLucozade critically be discussing the marketing strategy position and the marketing mix employed by LUCOZADE and the use of some principles. For the price of a coffee or a small meal, consumers are using the caf as a place to meet clients, hold meetings, work on their laptops, recharge their communications devices, read reports, prepare documents and generally carry out office-related duties. \end{array} Some cafs have reported that consumers are turning to the caf as a quasi-office. Dollar sales of alcohol are projected to reach $250 billion in 2019. Freemium pricing is when businesses provide a basic version of their core offering for free to encourage people to use the product or service. Water Bottles cost around 10. This is what coca 2023 Copyright Mintel Group Limited. The key to this pricing strategy is to make your freemium offer genuinely valuable. Associate Director Food and Drink Research UK. In addition, nuts businesses could target niche markets, "While consumers continue to migrate slowly to shopping online for groceries, most grocery shopping still happens in stores, making continued investment in the in-store shopping experience essential. Pricing strategies are designed to maximize both sales and profits. Figure 2: Total UK value sales of sports and energy drinks, 2016-26. One way of increasing purchase is offering bundle deals of nuts and yogurt. e. Rehabilitation. In this context, consumers are exhibiting which type of trend? 1.2.1 The visual distinctiveness of a brand. You could price your products the same, or slightly higher or lower than your competitors. Meanwhile, long-beloved unhealthy food and drinks could still preserve their market share by incorporating superfoods As a growing market, the juice category is led by consumers health consciousness and driven by advanced manufacturing and transportation techniques. WebFigure 1: Short-, medium- and long-term impact of COVID-19 on sports and energy drinks, 2021. Lucozade's ability to find a new market for its existing product is an example of ________. \textbf{WATTEAU CO.}\\ Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market. Providing the most comprehensive and up-to-date information and analysis of the UK Sports & Energy Drinks market, including the behaviours, preferences and habits of the consumer. Kaistrae 5, 40221 Dsseldorf Market offerings are limited to physical products, true or false? For example, you may want to combine cost-plus pricing with psychological pricing. A firm has high customer equity when it has a high proportion of loyal, profitable customers. Lucozades prices vary depending on the seller etc. Click here to discover the be, We only have 24 hours in a day. Another psychological pricing tactic is called price anchoring. To succeed, you gotta find that sweet spot and this process starts by selecting the right pricing strategy. To do so, the owners must ________ their marketing offering to give consumers more value than the services offered by competitors. For example, you could combine project-based pricing with cost-plus pricing. Also, dont forget that you can combine multiple strategies together to create the perfect pricing for your offer. Today's Price Lowest 1.25 Highest 1.70 1.70 Good to know 109 reviews from 3 shops 5 4 3 2 1 Which of the following is NOT a customer-centred measure of marketing impact? Week 2 - Capital Structure and Firm Value, Week 2 - Bank Funding and Liquidity - A Pract, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. Here are 15 types of pricing strategies that were going to explore in this article: The type of pricing strategy that you use will depend on a few factors. In relation to distribution, Lucozade uses producer-retailers-consumers distribution channel, while Red Bull uses, producer-agents-wholesalers-retailers-consumers distribution channel. The difference between human needs and wants is that needs are not influenced by marketers, true or false? The PAF methods and procedures for a particular pricing situation allow a current pricing strategy to be compared systematically to the best pricing strategy Prepare a correct trial balance. All Rights Reserved Design & Developed By:: RINJAcom, For enquary We can help:: +233 (0) 24-611-9999. Daley Stay-at-home lifestyles stymied the need for an energising or performance-enhancing proposition, and there was a dramatic fall in impulse purchasing. Which of the following is NOT a basic core concept of marketing? Competitive pricing also known as competition-based pricing follows the going market rate for a product or service. Brands:PepsiCo, Monster Energy, Lucozade, Red Bull, Tenzing, Rockstar, Carabao, Powerade, Boost, Relentless, Mountain Dew, Purdeys (Britvic), Emerge, Virtue, Rubicon, Train Your Gut, Driftwell, Soulboost, Xite, SiS Turbo+. All of the following are accurate descriptions of modern marketing today, EXCEPT which one? Consequently, they can offer very low prices to attract customers and poach customers from competitors. There are fewer buyers choosing nuts and yogurt as gifts compared to fruit and milk. The cost-plus pricing strategy is mostly used by retailers selling many physical products. In relation to target, market, Kotler and Armstrong (2010) stated that firms can either target very broadly (mass-, marketing or undifferentiating marketing) or can use differentiated or segmented marketing. This trend is an example of a(n) ________ change. When deciding the price you should be : holistic strategic dynamic C. A mission statement should be specific. It is likely following a ________ strategy. Then, if youre struggling to decide which pricing model to go with, consider using whichever pricing strategy is most popular for your type of product, service, or industry. The purchase of a computer printer on account for $500 was recorded as a debit to Supplies for$500 and a credit to Accounts Payable for $500. Frequent flyer programs offered by airlines are an example of a ________. Task 3 - Presentation of Research Findings In this section of the portfolio you must prepare a report that presents all of your research findings. The company will then work to upsell users to a paid premium version of the product or service that provides more value. If possible contact me privately to assist. Both the companies have adopted different pricing strategies, promotional All of the figures, graphs, and tables have been redacted. London, EC4V 5EX Project-based pricing is another strategy most often used by service-based businesses. Effective positioning begins with ________ the company's marketing offer in order to give consumers more perceived value. Evolutionary. We are exporting the best and premium quality porcelain slab tiles, glazed porcelain tiles, ceramic floor tiles, ceramic wall tiles, 20mm outdoor tiles, wooden planks tiles, subway tiles, mosaics tiles, countertop to worldwide. Competitive pricing. WebLucozade Sport uses a strategy which is specific to sportsmen and sportswomen in order to sell their product. Instead of charging for the hours worked, the business will set a flat fee for the project upfront. We groom talented players with the right technical, tactical and mental skills to enable them to compete as professional players at the highest level in football anywhere. Chicago: +1 312 450 6004 Set the price below your competition. The beverage, Lucozade, was originally marketed as a nutrient rich beverage that was easily tolerated by a fragile or distressed digestive system. Each of the listed accounts should have a normal balance per the general ledger. All Rights Reserved. Why? WebThere are three fundamentally different pricing strategies: Set the price above your competition. WebThe 5 most common pricing strategies. All of the following are accurate guidelines for a company's mission statement EXCEPT which one? Which of the following psychologist most strongly emphasize that human behavior is powerfully influenced by the interaction between people and their physical, social, political, and economic environments? CashAccountsReceivableSuppliesEquipmentAccountsPayableUnearnedServiceRevenueCommonStockRetainedEarningsServiceRevenueSalariesandWagesExpenseOfficeExpenseDebit$3,2318003,8001,2003,400940$13,371Credit$2,8702,6666,0003,0002,380$16,916. WebExecutive Summary Report has highlighted the marketing mix tactics of Lucozade and Red Bull. A mission statement should be realistic. The laddish marketing messages perhaps still associated with this category, or the focus on a hardcore energising proposition, are likely to underpin this. The marketing manager is most likely referring to Ford's ________. The most important demographic trend in Australia and New Zealand is the ________. By using our website, you agree to our privacy policy. Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers. WebLucozade differentiate their product style, price ischeaper than Red Bull, which helps people to choose buying it Lucozade product, rather than Red Bull, they have very effective This pricing strategy is most often used by freelancers, consultants, and other service-based businesses. Shanghai: +86 (21) 6032 7300 WATTEAUCO.TRIALBALANCEJUNE30,2017, DebitCreditCash$2,870AccountsReceivable$3,231Supplies800Equipment3,800AccountsPayable2,666UnearnedServiceRevenue1,200CommonStock6,000RetainedEarnings3,000ServiceRevenue2,380SalariesandWagesExpense3,400OfficeExpense940$13,371$16,916\begin{array}{lrr} Singapore: +65 6653 3600 Heres the thing: If you price your offers too high, you wont land as many sales. Loss leader pricing is when businesses sell many products for a very low price sometimes below the COGS to attract customers. This is why the cost-plus pricing model is often referred to as markup pricing.. This works because when people read from left to right, the number appears smaller. Targeting at-home usage through larger pack sizes, formats that are designed to be diluted, and products that are designed for exercising at home or aiding concentration when working from home offer promising routes to offset this decline. ________ should be market oriented and defined in terms of ________. WebMcCarthy, Perreault and Quester define branding as "the use of a name, symbol, design or combination of the three to identify a product" and more particularly a brand name as "a word, letter, or group of words or letters used to identify a product" (Basic Marketing, a managerial approach; 1997). Which of the following is determined by a customer's personal evaluation of the benefits and costs of a market offering relative to those of competing offers? Cost-plus pricing. Products which support the immune system and gut heath would be particularly timely given the spotlight on these aspects of health. Just be careful not to join a race to the bottom this is when businesses keep undercutting each other in an attempt to win more business but inadvertently drive down profits for everyone. A debit posting to Salaries and Wages Expense of $670 was omitted. And while we can get a ton of stuff done during that time, it seems like we never have , There are so many print-on-demand companies to choose from what do you need to consider to choose the best one for yo. I will be analysing the segmentation, targeting and positioning strategy Oberlo uses cookies to provide necessary site functionality and improve your experience. Confirm prices before visiting store. \text{Retained Earnings}&&\text{3,000}\\ A new, more inclusive approach with softer and more widely relevant messages around energy are needed. Increasing consumption occasions or repeat purchase is critical for category growth. You may want to consider incorporating a geographical pricing strategy if you sell products in more than one country. Because of increasing ________, Australians and New Zealanders will demand higher quality products, books, magazines, travel, personal computers and internet services. The paper ends with a conclusion about how the businesses should select the most suitable pricing strategy for themselves. According to PYMNTS, You may want to consider incorporating a geographical pricing strategy if you, Pricing strategies are used to determine the optimal price for a product or service to, The Secret to Pricing Your Products in Ecommerce, How To Start Charging 10x More For Your Services, How to Start a Shopify Store: The Ultimate Guide for 2021, 9 Marketing Strategies That'll Level Up Your Ecommerce Store. This strategy is used mostly by supermarkets, big box stores, and discount stores. Eventually, Lucozade was rebranded and repositioned as a beverage for active persons, with athletes becoming the primary target market. Pure juice chips away at juice drinks in share and indicates the direction of premiumisation. gained market share because of these tactics. \text{Common Stock}&&\text{6,000}\\ The real benefits of dynamic pricing. Consumer Lifestyle, Marketing & Promotion, The Future of Water, Sports and Energy Drinks: 2021, Patent insights: new directions in sports nutrition, UK Sports & Outdoor Fashion Market Report 2020, UK Attitudes towards Sports Nutrition Market Report 2020, Germany Sports Goods Retailing Market Report 2022, Attitudes Towards Gaming/Esports Thai Consumer 2022, US Sporting Goods Retail Market Report 2021, Sports Drinks in Japan (2021) Market Sizes, Sports Drinks in Brazil (2021) Market Sizes, The impact of COVID-19 on the sports and energy drinks market, Launch activity in 2020 and opportunities for 2021, Barriers for using sports and energy drinks, Factors prioritised when choosing sports and energy drinks, Consumer behaviours and attitudes towards sports and energy drinks, UK Sports and Energy Drinks market report, Impact of COVID-19 on sports and energy drinks, Figure 1: Short-, medium- and long-term impact of COVID-19 on sports and energy drinks, 2021, Robust growth over 2017-19; sales dropped 9% in 2020, Figure 2: Total UK value sales of sports and energy drinks, 2016-26, Spotlight on health should support exercise, The rise in working at home poses challenges, The ageing population remains a major challenge to the market, Red Bull and Monster buck the volume decline in energy drinks; sharp declines across the board in sports drinks, Figure 3: Leading brands value sales in the UK retail energy drinks market, 2018/19-2020/21, High levels of innovation centring on exciting flavours and naturalness; brands up the ante on sustainability, Adspend on energy drinks significantly drops in 2020, Figure 4: Attitudes towards and usage of selected brands, 2021, Penetration of sports and energy drinks at 39% and 31% respectively, Figure 5: Frequency of drinking sports drinks, energy drinks and energy shots, 2021, Figure 6: Types of sports and energy drinks drunk, 2021, A need to expand relevancy of sports drinks to attract new users, Figure 7: Reasons for not drinking sports drinks, 2021, A softer energising proposition could expand appeal of energy drinks, Figure 8: Reasons for not drinking energy drinks, 2021, Huge potential remains around naturalness; notable demand for new flavours, Figure 9: Factors prioritised when choosing sports/energy drinks, 2021, A need to assuage concerns over impact on sleep; innovation in added health benefits and mental focus would be timely, Figure 10: Behaviours relating to sports and energy drinks, 2021, Formats designed to be diluted appeal to two fifths of drinkers; advertising for energy drinks is off-putting for many, Figure 11: Attitudes towards sports and energy drinks, 2021, Innovation in added health benefits and mental performance would be timely, A need to assuage concerns over impact on sleep, Big potential in formats designed to be diluted before use, A need to explore new and more inclusive advertising angles, Spotlight on health should support exercise and increase demand for better-for-you products, The rise in working at home poses threats and opportunities, Figure 12: Short-, medium- and long-term impact of COVID-19 on sports and energy drinks, 2021, Figure 13: Market size for sports and energy drinks, 2016-2026, Lockdown and restrictions continue to hamper sales in 2021, Spotlight on health should support exercise; working at home poses challenges, Figure 14: Total UK value sales of sports and energy drinks, 2016-26, Figure 15: Total UK volume sales of sports and energy drinks, 2016-26, Figure 16: Key drivers affecting Mintels market forecast, 2015-2025 (prepared on 21 June 2021), Figure 17: Annual growth of sales of sports and energy drinks, by volume and value, 2008-12, COVID-19 hits sales of sports drinks the hardest, Figure 18: Total UK value and volume sales of sports and energy drinks, by segment, 2019-21, Energy drinks saw a more moderate decline in 2020, Physical activity levels had shown signs of improvement pre-COVID-19, Impressive sugar reduction achieved in response to Soft Drinks Industry Levy, Restrictions on volume promotions and ad ban confirmed, Delayed deposit return scheme penned for 2024 at the earliest, Impacts of Britains new trade relations will be limited for sports and energy drinks, A more inclusive message and added health benefits could help to attract older consumers, Figure 19: Trends in the age structure of the UK population, 2015-25, Red Bull and Monster buck the volume decline in energy drinks, Sharp declines across the board in sports drinks, Flavour innovation aims to peoples sense of adventure, Health and naturalness continue to be key NPD trends, Figure 20: Leading brands sales and shares in the UK retail energy drinks market, 2018/19-2020/21, Figure 21: Leading brands sales and shares in the UK retail sports drinks market, 2018/19-2020/21, Red Bull looks to watermelon and cactus fruit, Monster disrupts by taking inspiration from cocktails and nitro coffee, Figure 22: Selected launches of energy drinks featuring exciting flavours, 2021, Rockstar increases caffeine level in reformulated core drinks range, Purdeys rebrands and expands within the functional space, Figure 23: Purdeys rebrand and launch activity, 2021, Tenzing claims a first with its plant-based BCAA energy drink, Virtue launches Clean Energy drinks into supermarkets, Figure 24: Virtue Clean Energy Strawberry & Lime Flavoured Clean Energy Yerba Mate, UK, 2021, AG Barr launches Rubicon Raw Energy range, Lucozade targets the natural energy market, Healthy energy drink, Crave Drinks, launches in UK, Train Your Gut unveils worlds first probiotic sports drink, Grenade launches and expands Grenade Energy, Anti-energy drink Slow Cow Mind Cooler launched in UK after overseas success, Brands continue to look to alternative formats, Lucozade boosts the sustainability of its packaging, Figure 27: Total above-the line, online display and direct mail advertising expenditure on sports and energy drinks, 2019-june 2021, Lucozade Energy launches a 10 million Its On campaign, Raheem Sterling adorns new Lucozade Sport Always Believe drink, Lucozade Sport launches 2.5 million summer campaign in 2021, Tenzing unveils first national TV campaign, Boost Drinks launches Choose Now campaign, Rockstar launches Life is your Stage platform, Monster HydroSport announces partnership with England Rugby League, Grenade teams up with dance troupe Diversity, Figure 28: Attitudes towards and usage of selected brands, 2021, Figure 29: Key metrics for selected brands, 2021, Brand attitudes: Lucozade has a strong trusted, high quality and good value image, Brand personality: Red Bull, Lucozade and Monster score highly on the fun factor, Figure 31: Brand personality macro image, 2021, Lucozade seen as most refreshing, delicious and traditional, Figure 32: Brand personality micro image, 2021, Figure 33: User profile of Lucozade, 2021, Red Bull has the most fun image, but is also seen as the most overrated, Figure 34: User profile of Red Bull, 2021, Monster enjoys high brand satisfaction and frequent usage among its users, Figure 35: User profile of Monster Energy, 2021, Limited usage of Rockstar translates into a weak brand image, Figure 36: User profile of Rockstar, 2021, Huge potential remains around naturalness, Favourite flavour trumps a new flavour, but still notable demand for newness, Innovation in added health benefits and around mental focus would be timely, Formats designed to be diluted appeal to two fifths of drinkers, Advertising for energy drinks is off-putting for many, One in three adults make exercise a higher priority, Figure 38: Consumers who say doing exercise is a higher priority for them since the COVID-19 outbreak, by gender, 2021, Participation in exercise and frequency increases, however, a countertrend has also emerged, Figure 39: Exercise frequency, 2020 and 2021, COVID-19 forces people to get creative to keep fit, Figure 40: Taking part in more home workouts as a result of the COVID-19 outbreak, 2020, Public transport out; walking and cycling in, COVID-19 brings environment into further spotlight, Figure 41: Frequency of drinking sports drinks, energy drinks and energy shots, 2021, Overall usage is heavily skewed towards the younger generation, Figure 42: Overall usage of sports drinks, energy drinks and energy shots, by gender and age, 2021, Figure 43: Types of sports and energy drinks drunk, 2021, Figure 44: Reasons for not drinking sports drinks, 2021, Figure 45: Reasons for not drinking energy drinks, 2021, Flavoured energy waters could address concerns, Natural ingredients appeal to one in three, Spotlight plant ingredients to drive natural connotations, Figure 46: On-pack labelling on a multipack of Tenzing Natural Energy Drink, 2019, Figure 47: Factors prioritised when choosing sports/energy drinks, 2021, Figure 48: Behaviours relating to sports and energy drinks, 2021, Energy drinks brands can also move into the relaxation area, Figure 49: Launches of Driftwell and Soulboost brands, US, 2021, Innovation in added health benefits would be timely, Figure 50: Behaviours relating to sports and energy drinks, by usage of sports and energy drinks, 2021, A focus on mental performance offers big potential, Figure 51: Xite Nootropic Energy Drink, 2021, Scope to target the at-home exercise occasion, Figure 52: Science in Sports launch of the Turbo+ range for indoor training, 2021, Dilutable formats also offer potential around customisation, Figure 53: Attitudes towards sports and energy drinks, 2021, Figure 54: Attitudes towards sports and energy drinks, by usage of sports and energy drinks, 2021, Figure 55: UK value sales of sports and energy drinks, best- and worst-case forecast, 2021-26, Figure 56: UK volume sales of sports and energy drinks, best- and worst-case forecast, 2021-26.